For Market Research

Mitesh Jain

founder

After a decade long journey as a market researcher, I ventured out to start market research lab, Factual Insights, to be a research partner to brands.

I set up this lab in Mumbai with some of my closest associates and fellow researchers, we are team of people who had experience varied from qualitative research to user research.

Rather than traditional approach, I believe in adopting different unique research approach for each project requirement, this help us to look at the problem closely and work on it accordingly.

I love to interact with clients and understand their pain points closely and talk to customers about the products they love or about problems they are facing with products.

Our business mantra is simple, take one tiny step at a time to get to bigger milestones.

After work, I like to Trek, Walk and Binged watch on my favorite series.

Trupti Masiwal

co-founder

I started my journey in the market research industry as an intern while pursuing my Masters and since then it’s been over a decade I worked with key market research firm and visited multiple countries for their business development and project execution.

Over the period, I have handled research projects for various MNCs across industries and worked closely with various brands to penetrate in various geography.

My key strength is gaining insights for the brands through qualitative and user research. I like to interact with customers by understanding their entire user journey, it helped me to connect closely with the customers and understand their requirements.

I believe in quality over quantity, which helps me in delivering the best output in each project I work on.

Apart from research, I enjoy travelling to various destination, cooking different cuisines and interacting with friends and family.